Sabra Hummus is a new client that sells hummus.  I went the first half of my life under the assumption that I did not like hummus.  At our first business meeting hummus was served.  To be polite, I ate some, and was literally shocked how good it was!  I am now quasi-addicted to Sabra Hummus.  I have tried others, but to my American palate, Sabra Hummus is clearly the best.  It’s lighter, creamier, and comes in several flavors I like.  (Red Roasted Pepper Hummus and Jalepeno Hummus especially!)  You can locate Sabra Hummus in a store near you via this link. 

My agency, in tandem with the Sabra marketing team, launched a new site for them in June 2008.   It is built on web content managed software called Web Creator Plus.  Interestingly enough, I felt the same way I did about CMS as I did about hummus.  Ironically enough, this project and this product changed my mind again!  Web Creator Plus has been counter to many of the frustrating experiences I have had with CMS.  It is very easy to work with. 

It also seems to be a very valuable SEO tool as well.   Because it is designed as shopping cart software, it is designed to index early, and often in the search engines.  And in my case it did.  When I started my Sabra Hummus research several months ago, Sabra was page 7 on the key term; Hummus.  In less then a month with the new Web Creator Plus site, Sabra Hummus is on page 3.  (And that is even considering some serious DNS issues we have had to deal with that brought some visitors, and probably engines, to an older version of the site that is not as optimized.)

Web Creator Plus also has several SEO panels for tagging the site properly.  This is a feature I do not see in the previous CMS packages I have used.  In the coming months we will optimize the pages via this panel, experiment with some Adwords, add some optimized content, some buzz marketing, and hopefully see you on page one or two of google when you search for hummus…

… if not, I plan to recommend to the company that we “Americanize” the name to “LIBERTY PASTE” to play to the North American audience!  I am sure that is an easier road to page 1!!  (just kidding!)